Fine Dining
Refreshing the look of a historic fine dining restaurant in the heart of Pittsburgh.
Industry
Restaurant
Timeline
Ongoing
Services
Branding
The Task
Challenge
One of the greatest joys of my career has been to work with a renowned fine dining restaurant in Pittsburgh. Their menu and chefs are world class. What the restaurant needed was not a rebrand, but a visual refresh that would bring longevity to the iconic brand that Pittsburgh already knew and loved.
Goal
As Creative Director at Andocia, my role in the relationship was simple. Modernize the brand aesthetic but keep the heart of the brand intact. I was asked to update their print advertising, design new restaurant signage and posters, and update the marketing collateral around their private events and live music nights.
Result
I loved every minute of working in the restaurant marketing space. The leadership team at the restaurant was friendly and the food was incredible. Since this brand refresh, the restaurant has seen an increased following on social media, and has made improvements in customer satisfaction, which was already extremely high. Notably, guests have commented frequently that they appreciate the new look of the brand and the great care taken in creating each piece of collateral.