Podcasting
Resurrecting a podcast, with a new look and a new format.
Industry
Podcast Production
Timeline
1 Year
Services
Video
The Task
Challenge
As much as I love a good true crime podcast or a daily news segment, it was no suprise that podcast production would be equally rewarding to me. The client on this project was a biweekly podcast featuring business leaders and celebrities telling their stories of success and failure in leadership. The podcast has featured notable guests from NFL personalities to CEOs of fortune 500 companies. In 2024, the podcast had taken a long hiatus, and its host approached Andocia about planning a podcast relaunch.
Goal
The overall task was to create a new visual identity and format for future releases, in order to bring back an audience that had not been active in nearly a year. My role in this, as Creative Director at Andocia, was to create new graphics, thumbnails, promotional teasers, and segment breaks for the show. I also updated the intro and outtro format with new art direction and new theme music.
Result
I had the opportunity to serve transitionally as an executive producer on the podcast, and to eventually train a video editor to take over the week-to-week production of the show. Our big relaunch took place in December of 2024, and the show has been steadily regaining traction across Spotify, Apple Podcasts, and Youtube ever since.