Startup
Developing an exhaustive visual identity for a professional services startup.
Industry
Startup
Timeline
2 Months
Services
Art Direction
The Task
Challenge
I was privileged to develope the initial branding and style for a life optimization group that helps business leaders, entreprenuers, and driven people to figure out what their next chapter looks like, and to write it with intention. The client was fired up about their new company, and needed Andocia to build a visual identity system to match.
Goal
My task as Creative Director was to understand the culture, the offerings, and the goals of the client, so that I could develop a full brand that fit their needs for the business. They were starting the business from the ground up, so the brand had yet to take shape. This blue ocean mentality toward their brand is what excited me the most about working with a startup.
Result
Over the course of two months, I collaborated with an Andocia designer, along with the client, to stand up a complete brand package, including a logo, colorway, brand and style guide, social media art direction, and the initial storyboards for their landing page. I was able to push some boundaries with this brand in a way that I hadn't before. The result was a loud, confident brand identity that was sure to turn heads.