Graphic and Website Design

Creative services to help your brand hit the target every time.

My Services

01

Graphics / Branding

With over ten years in the industry, graphic design and branding is the heartbeat of what I do. From logos to print collateral and more.

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02

Web Design

Your brand deserves a beautiful, powerful website that serves your audience well and hits the target everytime. Don't settle for less.

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03

Video Editing

Ready to start a video podcast? Eager to create engaging shortform and longform content for social media? Look no further.

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Case Studies

These case studies are in reference to creative work I completed as Creative Director at Andocia.

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Print Design

Creating a brand that works for you.

My process ensures that we create a product that makes sense for you.

Step 1

Do we Match?Discovery

Before we start, let's determine if we are a good fit for each other. In this meeting, I'll bring questions like, "What are your goals for your business? What other brands (competitor or not) inspire you? What problems can we solve creatively?" You'll bring any questions you have for me, and together we'll determine if a creative collaboration makes sense.

We'll get to know each other better.
I'll understand how I can best assist you.
We'll clarify the goals you have for your business.

Step 2

The Game PlanStrategy

Once we have come to a service agreement, we'll start to lay out the roadmap for our working relationship. Deadlines and checkpoints will be set, and beginning moodboards and inspiration will be shared between us.

You will receive a clear timeline and scope.
We'll collaborate in gathering inspo.
You'll get a glimpse at early concepts.

Step 3

Making the magic happenExecution

Now comes the magic. Based on the agreed upon art direction and moodboards, I'll create a some initial concepts and collect your feedback on each. This is where the rubber meets the road. We'll hop on calls, you will share the options with your trusted advisors, and we'll agree upon a final solution.

Creative concepts are designed and proofed
Feedback from you and stakeholders is collected.

Step 4

Polishing it upRevisions

As a creative designer with over a decade in the profession, I am not afraid or offended by revisions. In fact, I encourage them! After you have provided me with honest feedback (and did not hold back), I can determine how to best execute your requested changes into the project.

Revisions will be turned into solutions.
If a revision does not translate well in practice, I'll share my findings with you so that we can adjust.
We'll repeat this process a second time if needed.

Step 5

It's Go TimeFinalized project

Once we have a finalized product and you are 100% satisfied, it's time to release it into the world! This looks different for everyone, so I am happy to help you launch your creative product in a way that makes sense for you. Need a reel or a post to share on socials? I've got you. Want to create a launch party for your new product or brand? Let's make it happen.

Finalized files will be sent to you.
A public "launch" plan will be created.
Announcement materials can be designed.

Client Reviews

See what my clients have to say about working with me and the results I helped them achieve.

A little bit about me, the designer behind Aaron Daniel Creative.

I'm Aaron Higginbotham, a graphic designer and creative director living in Pittsburgh, PA. I have had the privilege of helping brands find their identity and voice for nearly 10 years.

I am a Christian, a husband, a Cleveland Cavaliers fan, and a podcast junkie. I have been to 42 of the 50 US States and am hoping to hit all 50 soon! Browse my case studies to check out some of my favorite work.

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About Me

Hello. I'm Aaron.

A Pittsburgh based graphic designer, web designer, and video editor. I love helping brands speak to the right people in the right way, hitting the target every time.

About Me

Your Partner in Creating a Brand that Hits the Target, Every Time.

As a freelance web designer and developer, I bring a unique combination of creativity and technical expertise to every project. With a keen eye for design and a passion for delivering user-friendly web experiences, I work closely with clients to understand their needs and bring their vision to life.

My approach is rooted in collaboration and communication, and I take pride in my ability to explain technical concepts in simple terms. Whether I'm developing a new website from scratch or optimizing an existing site for search engines, I always strive for excellence in both form and function. With a dedication to quality and a commitment to staying on top of the latest trends and technologies, I am confident in my ability to deliver exceptional results that exceed my clients' expectations.

Instagram Behance Dribbble Pinterest

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Portfolio

View a Sampling of My Design Work

If you have a project in mind, and my design work speaks to you, then please reach out so we can discuss your brand's needs.

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Case Studies

During my ten years in the creative profession, particularly in my five years of agency experience, I have been privileged to serve clients across many industries.

Print Design

Podcasting

Print Design

Non Profit

As part of my role as Creative Director at Andocia, I created numerous pieces of print and digital collateral to help create brand awareness and generate new donors.

IndustryNon Profit

Timeline3 Years

ServicesPrint Design

The Task

Art Direction, Concept Design, and Layout Design. All-in-one.

Challenge

The client was a faith-based nonprofit that connects ministries around the globe with the funding and training to carry out their missions. Their team had a clear vision of what they wanted to do with the ministry, but needed Andocia (the agency which I served) to build a brand and a print collateral package that communicated their mission clearly.

Goal

My task over the last few years has been to keep fresh, engaging collateral in the mailboxes (and inboxes) of the organization's top contributors. I have created annual reports, direct mail pieces, apparel, giving envelopes, donor pledge cards, and so much more. I also worked with a team of designers and developers to ensure that the new brand aesthetic was reflected in their website and email communications.

Result

My work under Andocia to serve the organization helped to bring their brand into modernity and ensure that all their collateral was communicating in the same visual style and language. As a result, they were able to bring the new branding and materials to their regional offices around the globe, creating a much larger audience for their brand than they previously had. Their key collateral pieces have now been translated into dozens of languages and are being distributed worldwide.

Art Direction

Startup

Art Direction

Startup

Developing an exhaustive visual identity for a professional services startup.

IndustryStartup

Timeline2 Months

ServicesArt Direction

The Task

Brand new startups need a little bit of everything.

Challenge

I was privileged to develope the initial branding and style for a life optimization group that helps business leaders, entreprenuers, and driven people to figure out what their next chapter looks like, and to write it with intention. The client was fired up about their new company, and needed Andocia to build a visual identity system to match.

Goal

My task as Creative Director was to understand the culture, the offerings, and the goals of the client, so that I could develop a full brand that fit their needs for the business. They were starting the business from the ground up, so the brand had yet to take shape. This blue ocean mentality toward their brand is what excited me the most about working with a startup.

Result

Over the course of two months, I collaborated with an Andocia designer, along with the client, to stand up a complete brand package, including a logo, colorway, brand and style guide, social media art direction, and the initial storyboards for their landing page. I was able to push some boundaries with this brand in a way that I hadn't before. The result was a loud, confident brand identity that was sure to turn heads.

Branding

Fine Dining

Branding

Fine Dining

Refreshing the look of a historic fine dining restaurant in the heart of Pittsburgh.

IndustryRestaurant

TimelineOngoing

ServicesBranding

The Task

Fine dining needs a facelift now and then.

Challenge

One of the greatest joys of my career has been to work with a renowned fine dining restaurant in Pittsburgh. Their menu and chefs are world class. What the restaurant needed was not a rebrand, but a visual refresh that would bring longevity to the iconic brand that Pittsburgh already knew and loved.

Goal

As Creative Director at Andocia, my role in the relationship was simple. Modernize the brand aesthetic but keep the heart of the brand intact. I was asked to update their print advertising, design new restaurant signage and posters, and update the marketing collateral around their private events and live music nights.

Result

I loved every minute of working in the restaurant marketing space. The leadership team at the restaurant was friendly and the food was incredible. Since this brand refresh, the restaurant has seen an increased following on social media, and has made improvements in customer satisfaction, which was already extremely high. Notably, guests have commented frequently that they appreciate the new look of the brand and the great care taken in creating each piece of collateral.

Video