FiftyPages
Developing an entire visual identity for a professional services startup.
Client
FiftyPages
Timeline
2 Months
Services
Art Direction
Client
Challenge
FiftyPages is a life optimization group that helps business leaders, entreprenuers, and driven people to figure out what their next chapter looks like, and to write it with intention. The team at FiftyPages was fired up about their new company, and needed an entire visual identity system to match.
Goal
My task was to understand the culture, offerings, and goals of FiftyPages, so that I could develop a full brand that fit their needs for the business. They were starting the business from the ground up, so the brand had yet to take shape. This blue ocean mentality toward their brand is what excited me the most about working with FiftyPages.
Result
Over the course of two months, I collaborated with FiftyPages to stand up their brand with a logo, colorway, brand and style guide, social media art direction, and simple website design. I was able to push some boundaries with this brand in a way that I hadn't before. The result was a loud, confident brand identity that was sure to turn prospective clients' heads.