Monterey Bay
Refreshing the look of a historic fine dining restaurant in the heart of Pittsburgh.
Client
Monterey Bay Fish Grotto
Timeline
Ongoing
Services
Branding
Client
Challenge
Monterey Bay Fish Grotto is Pittsburgh's premier seafood restaurant. They offer breathtaking views of downtown Pittsburgh from the historic Mt. Washington Grandview Overlook. Their menu and chefs are world class. What Monterey Bay needed was not a rebrand, but a visual refresh that would bring longevity to the iconic brand that Pittsburgh knew and loved.
Goal
My task for Monterey Bay was simple. Modernize the brand aesthetic but keep the heart of the brand intact. I was asked to update their print advertising, design new restaurant signage and posters, and update the marketing collateral around their private events and live music nights.
Result
I have loved every minute of working with Monterey Bay Fish Grotto. The leadership team is friendly and the restaurant is a joy to experience. Since my brand refresh, the restaurant has seen an increased following on social media, and has made improvements in customer satisfaction, which was already extremely high. Notably, guests have commented frequently that they appreciate the new look of the brand and the great care taken in creating each piece of collateral.